The Fetch the Sun Story

Fetch the Sun's dogs on a hike in San Diego wearing designer dog clothes

Fetch the Sun is lucky to be based in one of the most dog friendly cities in the world: San Diego. Established in 2019, we've stayed true to our original mission of creating high quality, stylish, and functional adventure-based matching apparel for dogs and humans. Whether you’re hiking, camping, swimming, or just taking a walk around the block with your best furry bud, we want to help you make the most of every moment. We design our products to inspire and encourage healthy, outdoor fun with dogs.

Our philosophy is that by promoting outdoor adventures through our products, we're making dogs happier and improving the world for them. We believe that dogs deserve to experience all the joys and benefits that the great outdoors has to offer, and we're committed to helping make that happen.

After constantly looking for dog-themed, adventure-based clothing and coming up empty handed, we thought, “why don’t we make some; and better yet, why don’t we make it matching?”. And with that, Fetch the Sun was born! Today, our matching apparel for dogs and people is available in a variety of designs that we hope encourage people to take their dogs out and enjoy nature.

We believe that sharing an active lifestyle with our doggies provides many health benefits for both them and us. Spending time in nature has been shown to reduce stress and anxiety and increase feelings of happiness and relaxation. Another benefit is that it helps strengthen the bonds between us and our pups. We're always exploring our area with two pups, Snoopy & Lucy!

A family and their pups wearing matching dog and owner clothing

When we think about the number of animals who deserve a home but remain unadopted, it breaks our heart. That's why instead of adopting more pets to our household - which is already full of kids, dogs, and cats - we started the Fetch the Sun animal shelter sponsorship program.  Each month we sponsor an animal rescue organization and donate a portion of every sale to their mission of helping shelter pets find new, forever homes. We are extremely proud of this program and have donated every month since we began in 2019.

Fetch the Sun is a family and veteran owned company with two passionate founders. Steve and Jennifer are the heart behind Fetch the Sun. As dog lovers, they're all about giving their pups the best life--which means plenty of time outside. Whether it’s surfing with their dogs at Del Mar Dog Beach or hitting the trails at their favorite local spots, they’re always out-and-about giving their pups their best life possible.

Steve grew up with German Shepherds in the house and learned early on about the strength of the bond between dog and owner. He enlisted in the Navy at the age of 18 and retired as a Lieutenant Commander after 23 years of honorable service. A combat veteran of both Iraq and Afghanistan, he specialized in logistics and served in a variety of roles from a submarine supply and intelligence officer to battlefield logistics director. Steve is a proponent for veteran benefits and volunteers as an adaptive surfing coach taking fellow veterans surfing to aid healing physical and mental wounds through surf therapy.

Jennifer also grew up surrounded by animals and developed her love for dogs, cats and horses at an early age. A business graduate of San Diego State University, she spent most of her professional career in the aerospace industry doing sales and customer service for a small family-owned aircraft parts company in San Diego, CA.  Currently, as a certified dog trainer, she enjoys using her positive only training techniques to help dogs and puppies learn and grow.  Jennifer has volunteered her time walking dogs at local animal shelters and stays actively involved volunteering at her children’s schools.

An 80's photo of a young girl holding a puppy
An 80's picture of a young boy and his German Shepherd dog

It's been a long journey to get where we are today, but it has been worth it every step of the way. We believe in promoting doggy adventures and happiness for all pups, and we hope that our products can help encourage people everywhere to take their dogs out and enjoy nature together. Be sure to check out our website for our latest collections, including matching apparel for you and your pup. We're excited to see what the future holds for Fetch the Sun and we invite you to join us on this expedition!

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