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The History of Fetch the Sun
2019
Steve and Jennifer founded Fetch the Sun in early 2019. The two dog lovers and avid outdoor enthusiasts wanted to share their love of dogs and adventure with the world through high quality, fashionable apparel.
The Making Of Our Logo
Developing our logo was an exciting process! We wanted it to capture the vibrancy of being a lifestyle brand for dogs and their pet-loving humans who love having adventures together. Our Fetch The Sun logo has become a beacon of adventure for all four-legged explorers around the world! From beach swims and ocean surfs to mountain trails, its iconic blue, yellow and green colors have become a universal symbol of doggy adventure.
No Ruff Waves 1.0
Introduced in 2019, the No Ruff Waves surfing dog line was our very first design and a nod to all those radical surf dogs out there – including our very-own surf pup Snoopy. We couldn't find any shirts showing our love of surfing and dogs, so we made our own! This design was retired in 2022 when we released our 2.0 design.
2020
Running 1.0
The very first dog event we participated in was the Rad Dogs Mud Run. We knew we wanted to make a running shirt and this event spurred that idea into a reality. We had some slight supply chain disruptions in early 2020 due to something called COVID, but we were able to get the shirts just in time for the event. While this line has since been discontinued, we introduced our new running design that was released in Summer of 2023.
Bring Out The Inner Wolf 1.0
When the pandemic hit, Jennifer, Steve, the kids and their pups Snoopy and Lucy decided to turn it into a real adventure by camping more often. Just when they thought their fun couldn't get any better, on one trip to San Onofre an idea sparked - why not make an awesome camp shirt? And if that wasn't exciting enough already, we're in the middle of updating all our camping styles, so we’ll have some fresh new designs coming your way soon!
Fetch the Sun Logo 1.0
Our signature logo speaks right to the adventurous spirit of every tail-wagging pup! Though it officially made its debut on our surfing line and then later running line, summer of 2020 was the first time we released apparel with the three colors we’re known for today. Get ready for a fresh take on our logo design with our Summer 2023 releases!
Savagewood Brewery
In late summer of 2020, after months of quarantine, we were thrilled to find that Daryl at Savagewood Brewery reopened his space for local merchants. We couldn't pass up the opportunity and organized a collaboration - Fetch the Sun beer hit the shelves (and taps) with matching dog/owner shirts featuring its label! It was an unforgettable experience made possible by this incredible dog friendly brewery.
2021
Matching Dog and Owner Hoodies 1.0
In early 2021, we unveiled a matching dog and owner hoodie set that sure did get tails wagging! Our iconic hoodies became an instant hit with both dogs and humans alike. This snuggly warm piece of apparel kept everyone cozy and looking good for years - until our even better design began development in 2023!
SOCAL Dog Adventures Blog
As the world began reopening after the COVID pandemic, we decided to take all of our local dog-friendly knowledge of Southern California to include Los Angeles, Orange County, and our hometown of San Diego and put them into blog posts so our SOCAL readers could discover these places for their own adventures. We also give tips and tricks to dog lovers on how to keep their furry friends happy and healthy, whether it's through exercise, nutrition, or mental stimulation.
Dogs on Deployment
Being a veteran owned company, the mission of Dogs on Deployment is very near and dear to our hearts. When they approached us to make their Military Pet of the Year shirts for 2021, we were so deeply honored. These shirts were produced for them and they celebrate Linda who was rescued from a harsh environment in Bulgaria. Click the learn more button to read up more on her journey and this amazing collaboration.
Back To The Drawing Board
For the rest of 2021, we took a pause went back to the drawing board to redesign a brand new dog shirt that no one has ever seen. We also took this time to source new factories that could produce to our standards and do so with eco-friendly materials. It was a lot of work, but totally worth it.
2022
Adventure Fetcher Dog Shirt
After a year plus of hard work, we revealed our newest canine creation -- a one-of-a-kind dog shirt crafted with ecofriendly materials and designed exclusively by us! With easy-to-use side snaps, the Adventure Fetcher dog shirt allows you to dress your pup in a couple of different ways. And we made it in six sizes to fit most breeds of dogs from Chihuahuas to Huskies
No Ruff Waves 2.0
We made some updates to the design and most-importantly, we made some drastic changes to the way we manufactured our apparel. The No Ruff Waves rerelease was one of the first Fetch the Sun lines to contain all eco-friendly materials consisting of organic cotton and recycled polyester. This was also one of the first collections to feature our Adventure Fetcher dog shirt - it took us over an entire year & a half perfecting its design for your furry friend’s ultimate comfortability!
2023
Sun Chaser Running Shirts
Introducing our new and improved design featuring a dog living its best life on a run! We've made the background sharper and kept the iconic San Diego skyline, paying homage to our roots in one of the most dog-friendly cities on the planet. We added a seventh dog shirt size in x-small to cover the tiniest of the pack! And that's not all - we've added a vibrant avocado color option to this running shirt, which is made from 100% organic cotton.
Our Dog Loving, Adventure Podcast
In 2023, we launched our inaugural Fetch The Sun podcast episode, making us the only podcast dedicated to dog-friendly, outdoor adventures at the time. Syndicated to Spotify, Apple Podcasts, and iHeart Radio, our podcast reached all over the world as listeners discovered tips and tricks to having fun, safe outdoor adventures with their pups.
Classic Three Color Logo
We reintroduced our classic three color Fetch The Sun logo on these solid black, 100% organic cotton shirts. We stuck with the black background because it makes our logo colors absolutely pop! And, like the running shirts, these are also available in seven dog shirt sizes to fit most breeds.
Our Outdoor Dog Adventure Guide
Instead of having our outdoor activity tips and best practices scattered throughout our blogs, we decided to put them all together and published an Outdoor Dog Adventure Guide which is easily accessible from our website. Readers can now easily find tips and tricks for hiking, camping, and other outdoor adventures with their pups. We know that our readers value eco-friendliness and sustainability just as much as we do. That's why we have included responsible practices and Leave No Trace principles in our guide.
Keep Up With Fetch The Sun
We’re always coming up with new products and discovering new adventures to have with our pups. Subscribe to our blog and newsletter to keep up with what’s going on at Fetch The Sun.