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The History of Fetch the Sun


A family and their dogs at the beach wearing matching dog and owner shirts

Steve and Jennifer founded Fetch the Sun in early 2019. The two dog lovers and avid outdoor enthusiasts wanted to share their love of dogs and adventure with the world through high quality, fashionable apparel. 

A sketch book showing the creation of the Fetch The Sun logo

The Making Of Our Logo

Developing our logo was an exciting process! We wanted it to capture the vibrancy of being a lifestyle brand for dogs and their pet-loving humans who love having adventures together. Our Fetch The Sun logo has become a beacon of adventure for all four-legged explorers around the world! From beach swims and ocean surfs to mountain trails, its iconic blue, yellow and green colors have become a universal symbol of doggy adventure.

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No Ruff Waves 1.0

Introduced in 2019, the No Ruff Waves surfing dog line was our very first design and a nod to all those radical surf dogs out there – including our very-own surf pup Snoopy. We couldn't find any shirts showing our love of surfing and dogs, so we made our own! This design was retired in 2022 when we released our 2.0 design.

Tails on the Trails for men’s, women’s, kids’, and dog shirts

Tails on the Trails 1.0

Also introduced in 2019, the Tails on the Trails hiking line was our second released design and it captured our favorite activity with our dogs. This design was retired in 2022 when we released our 2.0 design.