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Fetch The Sun logo with dog on the beach in front of mountains with a shining sun.

Fetch The Sun's 2023 Annual Report to Stakeholders

Stephen Ryan

Feb 5, 2024

As we reflect on the year 2023, we acknowledge the economic challenges that have rippled through markets worldwide. Like many businesses, Fetch The Sun confronted these headwinds, which regrettably impacted our direct-to-consumer sales. Nevertheless, our resolve to enrich the lives of dogs and their owners remained steadfast.

Amidst these challenges, we're thrilled to share that Fetch The Sun has launched into the wholesale domain, successfully opening accounts across the United States. This strategic expansion has not only diversified our revenue streams but also extended our brand's footprint internationally, with new retail presences in Germany and France.

In line with our unwavering mission to support dog adoption, we preserved our pledge to donate with every sale made. This commitment underpins our brand's ethos and our collective impact on the dog loving community.

Moreover, we've made significant strides towards sustainability, now ensuring that 85% of our new production SKUs are crafted from 100% eco-friendly materials. These environmentally conscious SKUs represent almost 95% of our annual throughput—a milestone that reflects our dedication to a healthier planet. And on top of that, we've also established a secondary supply chain that meets both our ethical manufacturing guidelines and Global Organic Textile standards.

In our pursuit to promote shared adventures between dogs and their companions, Fetch The Sun proudly introduces our comprehensive online dog adventure guide. This resource, which is free for all to access, encapsulates our passion for the outdoors and provides valuable insights for creating memorable experiences with our pups. Continuing on this journey, we took to the airwaves in 2023, unveiling our very own podcast. Our series features engaging conversations with experts who share insights on outdoor adventuring with our canine friends.

We enter 2024 with gratitude for your support and enthusiasm for our forthcoming initiatives. Together, we look forward to furthering our impact on the lives of dogs and their human counterparts.


Stephen Ryan

CEO, Fetch The Sun

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